“We have delivered what we think is a really strong launch campaign for the brand. Here at Ferrero we are all genuinely proud of the final result, and you should be too.”
RAFFAELLO
DIGITAL. SOCIAL.
Nutty, Sweet, Smooth. Try something deliciously different.
Ferrero wanted to launch Raffaello their premium praline, to a young women across the UK and Ireland. Taking cues from fashion and beauty photography, I created an aspirational, accessible yet lighthearted commercial, which encouraged girls to try Raffaello for the first time.
The commercial was part of a wider multi-layered campaign featuring experiential trial events, print, OOH and a brand TVC across the UK and Ireland.
Title: Raffaello Slo-Mo UK
Client: Raffaello
Agency: Karmarama
Production Company: Kream
Creative Direction & Direction: Kathryn Cox
Director of Photography: Ed Gibbs
Producer: Fran Boyce
Creatives: Laura Parker & Fiona Moseley
Edit: Mark Preston
Grade: The Mill