“CoppaFeel! is about more than discovering a cancer diagnosis. It’s about empowering ourselves to be proactive about our own health, body and wellbeing.”
COPPAFEEL!
DIGITAL. SOCIAL. CINEMA. OOH. PRINT. RADIO. EXPERIENTIAL.
CoppaFeel! wanted raise breast cancer awareness amongst young women and encourage them to feel confident to talk about boobs. So we created the #GetItOffYourChest campaign featuring well known faces such as Fearne Cotton, Doc Brown, Rachel Riley, Maya James, AJ and Greg James, performing spoken word about the many signs and symptoms.
I directed the #GetItOffYourChest campaign film, which aired in cinemas nationwide, online and was supported by an digital outdoor and print campaign. We also created social content across Instagram, Twitter and Facebook and radio ads featuring Fearne Cotton and Dermot O’Leary. The campaign was featured in Campaign, the Sun, the Daily Mail and many industry online publications.
To open up the conversation, the campaign toured across the country, popping up at festivals as part of their Summer Boob Tour as well as student campuses, colleges and workplaces nationwide with the Uni Boob Team and Boobettes.
Title: #GetItOffYourChest
Client: CoppaFeel!
Agency: Karmarama
Production Company: Kream
Director: Kathryn Cox
Creatives: Paul Pearson & Laila Milborrow
Design: Simon Wakeman
Poetry: Rishi Dastidar
Director of Photography: Ed Gibbs
Producer: Tara Watney
Post Production: Kream.