LONDON 2012 EDF ENERGY
DIGITAL. CONTENT.
EDF Energy was the official low carbon electricity supplier for London 2012 Games and promoted this partnership with a campaign called 'Energy of the Nation'.
Working with AMV BBDO & MPG Media, I wrote and directed five documentary films as part of the campaign. These films reached out to individuals in Britain and harnessed the building excitement of the London 2012 Games.
The films offered an insight on what London 2012 means to the people as they shared their energy with the nation. We heard what London 2012 means to people around Britain, trainers, teachers, as well as sporting legend; EDF Energy Brand Ambassador and Double Olympic and World Decathlon Champion, Daley Thompson CBE. The films were distributed online on the EDF Energy 'Energy of the Nation' and on the Daily Mail site in branded takeovers.
Title: EDF Energy 'Energy of the Nation' 2012
Client: EDF Energy
Agency & Production Company: MPG Media/Havas
Agency: AMV BDDO
Creative & Director: Kathryn Cox
Director of Photography: Gabe Crozier
Producer: Christina Hermann
Post Production: MPG Media
Sound: Rain Post